Saul Ewing is a well-established mid-Atlantic law firm with a 90-year history. After Deardorff created for them one of the most highly regarded, award-winning business-to-business campaigns in the industry, Saul Ewing requested a second.
We delivered with another breakthrough campaign that humorously examines what has happened historically when critical decisions were not based on good advice. Through the use of amusing historical hindsight, Saul Ewing is positioned as the law firm that understands the extreme danger of bad counsel, and the one firm that will help you avoid your own blunder of historical proportions. The campaign featured print ads in all major business and law publications and innovative backlit displays at airports and train stations.